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Hama is price-performance winner

Convincing performance in a study carried out by Deutschland Test

Focus Money and Deutschland Test have once again selected the price-performance winners from various categories.
We are proud to have received the silver rating in the entertainment electronics area.

Focus Money selects price-performance winners

Sony, Canon or GoPro – Hama plays in the same league as these well-known brand giants. We also have a lot to offer in matters of price-performance. This is confirmed in a study by Deutschland Test of the German magazine Focus Money: clever products at a fair price. But how did the study ascertain what we have already known for a long time? Because this is precisely what we have embraced for almost 94 years! Quite ‘simply’: A total of 6 million nominations were evaluated, among which were 1,500 brands from 109 industry sectors.


Our rigorous quality assurance has made a major contribution to our winning the silver trophy. A total of 40 quality inspectors carry out three-stage tests on site in Germany – from the sample, to the product that is ready to go into production, to goods receipt. At our company, only the best get through: This is ensured by our team of experts, interacting perfectly with the latest equipment.

Unmatched diversity

We always find the right solution. Sometimes it’s just a small detail, but an important one for the user. Sometimes it’s a surprisingly practical idea. Our products offer added value in all kinds of ways. Better protection, improved usability, more security or aesthetics that match a customer’s individual lifestyle – we turn a simple accessory into a product experience.
Our unique variety of products shows what accessories can offer. There’s almost nothing we don’t have. Whether for smartphones, notebooks, digital cameras, flat TVs or the newest gaming consoles, Hama has the right accessory for every device. Add your personality to your device by selecting from the latest technology and innovative products – we are sure to have something for everyone.

Three more awards

Besides the ‘Price winner 2018’ award, the results of further studies by Deutschland Test – on the topics ‘Excellent customer advisory service’, ‘Most popular family businesses’ and ‘Most popular brand’ – were published in the Focus 06/18, 07/18 and 31/18 issues. Once again, we came out exceptionally well:

Excellent customer advisory service

In the ‘Electrical and equipment accessories’ category, we achieved the maximum score (100). In this study, a total of 3.6 million mentions for the markets under examination were assigned to various categories (Service, Advice, Trust and Customer satisfaction) for the period December 2016 to November 2017, and evaluated. The points score was then calculated industry-specifically on a scale from 0 to 100 points.

Most popular family businesses

We are among the 150 most popular family businesses in Germany! This was the result of a further Deutschland Test study. A total of 117,753 consumer verdicts were evaluated, and at least 300 customer reviews were gathered for each business.
We obtained a score of 2.76, securing us the rating ‘Most popular family businesses’.

Most popular brand

Hama is customer favourite in a Deutschland Test study! In the ‘Most popular brand’ study, social media postings for more than 3,000 brands from 146 categories were analysed. A total of 53 million customer statements on the topics of Price, Service, Quality and Image were gathered and evaluated.
Hama achieved the maximum score (100.0) and is the most popular brand in the ‘Electrical and equipment accessories’ category.

Customer Management

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